A strong internet presence has transformed how we consume videos around the globe. OTT video platform providers now have the ability to deliver content over both wired as well as wireless telecom networks. Netflix, YouTube YouTube, Hulu, Prime Video and many more are some of the most popular platforms to have benefited from this. You can see my site and learn more about programmatic tv.
There are no longer any restrictions on the number of channels available to content consumers. A OTT platform gives them the freedom to view content anywhere and anytime they wish. You have been thinking about creating an OTT platform for your audience. This article will talk about the different monetization methods that you can use. Continue reading to learn more.
Different types of OTT Video Monetization Models
There are many OTT monetization strategies available. We’ll be discussing each one in this section.
SVOD business model
Subscription Video On Demand (SVOD) stands for Subscription Video On Demand. This model is very similar with traditional pay-TV packages. The subscription model is billed monthly or annually. Once a subscription is purchased, users have unlimited access to all content on the platform. Netflix, Amazon Prime, among others, are just some of the best.
Model of AVOD revenue
AVOD stands as advertising-based, video on demand. The AVOD business model offers users free content. Advertising is the main source income. YouTube is a prime example of AVOD. This model works best for platforms with large audiences.
TVOD monetization model
TVOD stands to transact video on demand. It is also known for its pay-per view model. Customers can rent individual videos or sell them. There are two types in the TVOD model. One is Electronic Sell-Through. This allows users to pay once and have access to all content forever. Download To Hire is an alternative, where users pay a smaller amount to have access for a specific time.
PVOD stands for Premium-Video-On-Demand. This model gives users access to content much sooner than others. This means viewers can view a movie even before its release date for a greater amount.
Hybrid TV Model
This type of business model allows for a combination of all types revenue models including TVOD, SVOD, or AVOD. Amazon Prime is an excellent example of this model. Although viewers will pay a monthly fee for a subscription, they may have to pay extra fees for new releases or premium channels.